About Us

It's Not On You, It's In You.

Vision

Pure $oul Apparel represents the youth that are uncompromising in pursuit of their goals and identity through original luxury streetwear. A Pure $oul is not defined as one who never makes a mistake, but instead looks to use every living breath to pursue whatever meaningful purpose that will leave their mark on the world. In a society driven by materialistic means and wants, Pure $oul will always be a reminder... It's Not ON You, It's IN You.

נשמה טהורה

Owners

Co-owner's DJ Dormeus (left) and DeVonte Garrett (right) first came up with the idea of creating a brand that would represent those on the path to success at the end of 2020. After a year & months of determination, product testing, and immersing themselves in their own journeys of development, "Pure $oul" was created. Launching the brand as 21 year old entrepreneurs, they aim to not only spread the vision of Pure $oul to as many supporters as possible to build the community of the P$ Family, but also aspire to be an inspiration to younger generations and peers alike to chase the purpose their heart seeks.